Give your AI the context to explain why
Ask ChatGPT or Claude why margins fell in the Northeast last month. The AI may understand the question, but does it know how your business defines margin, which data is authoritative, or what actually drove the change? Without that context, the AI fills in the blanks with assumptions, and the answer reflects those assumptions instead of your business.
That is the challenge enterprises face as they bring AI into everyday decision-making: connecting AI to the right data while keeping the definitions, relationships, and analytical context that give it meaning.
The Model Context Protocol (MCP) offers an open, standardized way to connect AI to enterprise data and tools, so you can skip the custom integration for every assistant and stay flexible as new models emerge.
Whether you use Qlik today or are exploring what’s possible, watch Nicole Tumblin, Qlik’s Head of Business Operations, and Nick Magnuson, Qlik’s Head of AI, for a conversation on:
- Why an open standard matters and how it helps you avoid one-off integrations as AI evolves.
- Why AI needs business context on top of data. See how related data and deeper analytical logic turn a literal answer into one that explains why.
- Best practices for connecting AI to enterprise data while maintaining governance, security, and the business context needed for reliable answers.
- How Qlik brings governed data, business context, and analytics logic into the AI assistants you already use, including Claude, ChatGPT, Copilot, and Gemini.
- How the governed analytics and data foundation you’ve already invested in can accelerate your AI strategy without starting over.
